Web Copywriter for Mom Founders Who've Outgrown Their Website
You need to partner with someone who gets that running a business while raising kids isn't business as usual
Being a mom founder means your website copy needs to work overtime. You deserve words that attract clients who value your expertise and respect your boundaries.
Your copy should naturally filter out poor-fit leads before they book a call, and convert your ideal clients—whether you're in the office or handling the third snack request of the morning.
Hi, I'm Sam Boettger. I Write Web Copy for Mom Founders Who Are Done Apologizing for Having a Life Outside Their Business
01
The Origin Story
I built a thriving copywriting business pre-kids that actually made me feel ready for motherhood. (Plot twist: Nothing really prepares you for motherhood, but that confidence sure helped!)
02
The Pivot
When my son arrived, I tried squeezing work between naps and random pockets of time. But I quickly learned, my old approach didn't work anymore.
The Breakthrough
Instead of fighting the new reality, I got clear on how I wanted to show up. Not scrounging time during naps or living in "maybe later" mode—I built something better.
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The Mission
Now I help other mom founders align their website copy to match their current season of life and business. Because this chapter? It deserves to shine even brighter than the last one.
Values I live by
Original Brand Voice
You didn't build your business by following the crowd. You've got something original to say and a unique way of serving. I write copy that makes that distinction clear to everyone who lands on your site.
Human-First Copy
Search engines and humans want different things. I write copy that satisfies both—helping you rank higher on Google while making your clients feel seen and understood.
Integrity in Action
Clear beats clever. Your website should convert qualified leads while building genuine trust. No manipulation needed—just honest communication that attracts aligned clients.
Family at the Center
You've built a business that honors your priorities. Your website should too. I write copy that attracts clients who value your expertise and respect the way you work.
Ready to hire me as your website copywriter?
01
VIP Day Brand Voice Guide
In one focused day, we'll nail down your unique voice, map out your core messages, and create a complete guide for writing copy that connects and converts. You'll finally stop second-guessing your words and start showing up confidently.
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Two-Week Done-For-You Web Copy
Organic search-ranking web copy that sounds just like you, reflects your new era of business, and brings you premium clients. Complete website transformation, from homepage to launch, delivered in 2 weeks.
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3-Month Blogging Retainers
Keep your audience growing and engaged with strategic blog content that ranks and resonates. Monthly SEO-driven articles that nurture your audience and establish your expertise. Packages start at 1 post per month.
Free Web Copy Case Study
This Website Copy Strategy Case Study reveals the simple (but wildly effective) approach that made it happen—so you can apply it to your own site.
